― Let's start the dialogue ―
We have a few questions for you
Why does your brand matter? To the trade, to the consumer?
List your top three concerns regarding the public perception of your brand?
What about your brand makes you most proud?
What five adjectives express the personality of your product/brand?
Who is your target audience and how you want them to perceive your brand?
Who are your top three competitors?
What distinguishes your brand from your competitors?
Are there marketing channels that you are against using?
List five words that describe your desired brand impression for the market.
Where do you see your brand in the next three and five years?