Our ideals and our culture
― Your brand has a personality ―
Knowing your brand and your story is at the core of connecting you
to the consumer, your advocates
Amphorium believes that a brand narrative builds awareness, understanding and longevity.
What are the aspirations for your product? What audience identifies with your name? Where do you want your brand to be seen? How do you want your brand to mature?
We start our process from understanding the story you want the market-place to perceive. We learn what the current perceptions are, what part of your story is missing and what misconceptions may linger.
We need to understand your story, what inspired you to create your product and the driving passion that gives it life. Was it a long evolution of experience in the category or industry? Was it a lightning bolt of discovery or inspiration?
Knowing how you began and where you are now is key to how we help you move forward. Together we can establish the milestones and markers of success, then prepare the foundation work required to execute a successful long term business strategy. We can asses your resources, tools, materials, personnel and help you prepare for the steps required. In effect, helping you define and clarify the steps to achieve those aspirations. We can create strategic plans to reach those benchmarks.
No matter the point in your journey, we can provide a long-term strategy or short-term adjustments to set your course to success.